:root {
    --color-primary: #1a365d;
    --color-primary-light: #2c5282;
    --color-secondary: #c53030;
    --color-accent: #d69e2e;
    --color-text: #2d3748;
    --color-text-light: #4a5568;
    --color-text-muted: #718096;
    --color-bg: #ffffff;
    --color-bg-alt: #f7fafc;
    --color-bg-dark: #1a202c;
    --color-border: #e2e8f0;
    --font-main: 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif;
    --font-heading: Georgia, 'Times New Roman', serif;
    --max-width: 1200px;
    --max-width-narrow: 720px;
}

* {
    margin: 0;
    padding: 0;
    box-sizing: border-box;
}

html {
    scroll-behavior: smooth;
}

body {
    font-family: var(--font-main);
    font-size: 17px;
    line-height: 1.7;
    color: var(--color-text);
    background-color: var(--color-bg);
}

img {
    max-width: 100%;
    height: auto;
    display: block;
    object-fit: cover;
}

a {
    color: var(--color-primary);
    text-decoration: none;
    transition: color 0.2s ease;
}

a:hover {
    color: var(--color-primary-light);
}

h1, h2, h3, h4 {
    font-family: var(--font-heading);
    font-weight: 600;
    line-height: 1.3;
    color: var(--color-primary);
}

h1 {
    font-size: 2.5rem;
    margin-bottom: 1.5rem;
}

h2 {
    font-size: 2rem;
    margin-bottom: 1.25rem;
}

h3 {
    font-size: 1.4rem;
    margin-bottom: 1rem;
}

p {
    margin-bottom: 1rem;
}

ul {
    list-style: none;
}

.header {
    position: sticky;
    top: 0;
    z-index: 100;
    background-color: var(--color-bg);
    border-bottom: 1px solid var(--color-border);
}

.nav-container {
    display: flex;
    justify-content: space-between;
    align-items: center;
    max-width: var(--max-width);
    margin: 0 auto;
    padding: 1rem 2rem;
    flex-wrap: wrap;
}

.nav-brand a {
    font-family: var(--font-heading);
    font-size: 1.5rem;
    font-weight: 700;
    color: var(--color-primary);
}

.ad-disclosure {
    font-size: 0.75rem;
    color: var(--color-text-muted);
    background-color: var(--color-bg-alt);
    padding: 0.25rem 0.75rem;
    border-radius: 4px;
    border: 1px solid var(--color-border);
}

.nav-links {
    display: flex;
    gap: 2rem;
}

.nav-links a {
    font-size: 0.95rem;
    font-weight: 500;
    color: var(--color-text);
    padding: 0.5rem 0;
    position: relative;
}

.nav-links a::after {
    content: '';
    position: absolute;
    bottom: 0;
    left: 0;
    width: 0;
    height: 2px;
    background-color: var(--color-primary);
    transition: width 0.3s ease;
}

.nav-links a:hover::after {
    width: 100%;
}

.nav-toggle {
    display: none;
    flex-direction: column;
    gap: 5px;
    background: none;
    border: none;
    cursor: pointer;
    padding: 0.5rem;
}

.nav-toggle span {
    width: 24px;
    height: 2px;
    background-color: var(--color-text);
    transition: transform 0.3s ease;
}

.hero-editorial {
    padding: 4rem 2rem 0;
}

.hero-content-narrow {
    max-width: var(--max-width-narrow);
    margin: 0 auto 3rem;
    text-align: center;
}

.hero-tag {
    display: inline-block;
    font-size: 0.85rem;
    font-weight: 600;
    text-transform: uppercase;
    letter-spacing: 0.1em;
    color: var(--color-accent);
    margin-bottom: 1.5rem;
}

.hero-editorial h1 {
    font-size: 2.75rem;
    line-height: 1.2;
}

.hero-lead {
    font-size: 1.2rem;
    color: var(--color-text-light);
    margin-bottom: 2rem;
}

.hero-image-container {
    max-width: 1000px;
    margin: 0 auto;
    border-radius: 8px;
    overflow: hidden;
}

.hero-image-container img {
    width: 100%;
    height: 450px;
    object-fit: cover;
}

.cta-primary, .cta-secondary, .cta-submit {
    display: inline-block;
    font-size: 1rem;
    font-weight: 600;
    padding: 1rem 2rem;
    border-radius: 6px;
    cursor: pointer;
    transition: all 0.3s ease;
    border: none;
    text-align: center;
}

.cta-primary {
    background-color: var(--color-primary);
    color: var(--color-bg);
}

.cta-primary:hover {
    background-color: var(--color-primary-light);
    color: var(--color-bg);
}

.cta-secondary {
    background-color: transparent;
    color: var(--color-primary);
    border: 2px solid var(--color-primary);
}

.cta-secondary:hover {
    background-color: var(--color-primary);
    color: var(--color-bg);
}

.cta-submit {
    width: 100%;
    background-color: var(--color-primary);
    color: var(--color-bg);
    font-size: 1.1rem;
    padding: 1.25rem 2rem;
}

.cta-submit:hover {
    background-color: var(--color-primary-light);
}

.cta-primary-large {
    display: inline-block;
    font-size: 1.15rem;
    font-weight: 600;
    padding: 1.25rem 2.5rem;
    border-radius: 6px;
    background-color: var(--color-bg);
    color: var(--color-primary);
    transition: all 0.3s ease;
}

.cta-primary-large:hover {
    background-color: var(--color-bg-alt);
    color: var(--color-primary);
    transform: translateY(-2px);
}

.story-section {
    padding: 5rem 2rem;
}

.story-narrow {
    max-width: var(--max-width-narrow);
    margin: 0 auto;
}

.story-narrow h2 {
    margin-bottom: 2rem;
}

.story-narrow p {
    font-size: 1.1rem;
    margin-bottom: 1.5rem;
}

.insight-section {
    padding: 5rem 2rem;
    background-color: var(--color-bg-alt);
}

.insight-container {
    display: flex;
    max-width: var(--max-width);
    margin: 0 auto;
    gap: 4rem;
    align-items: center;
}

.insight-visual {
    flex: 1;
    border-radius: 8px;
    overflow: hidden;
    min-width: 300px;
}

.insight-visual img {
    width: 100%;
    height: 400px;
    object-fit: cover;
}

.insight-content {
    flex: 1;
}

.section-label {
    display: inline-block;
    font-size: 0.8rem;
    font-weight: 600;
    text-transform: uppercase;
    letter-spacing: 0.1em;
    color: var(--color-accent);
    margin-bottom: 1rem;
}

.insight-list {
    margin: 1.5rem 0;
    padding-left: 1.5rem;
}

.insight-list li {
    position: relative;
    padding-left: 1.5rem;
    margin-bottom: 0.75rem;
    color: var(--color-text-light);
}

.insight-list li::before {
    content: '→';
    position: absolute;
    left: 0;
    color: var(--color-primary);
}

.citation {
    font-size: 0.85rem;
    color: var(--color-primary-light);
    vertical-align: super;
}

.transformation-section {
    padding: 5rem 2rem;
}

.transformation-narrow {
    max-width: var(--max-width);
    margin: 0 auto;
}

.transformation-narrow > h2 {
    text-align: center;
    margin-bottom: 3rem;
}

.transformation-steps {
    display: flex;
    gap: 2rem;
    flex-wrap: wrap;
}

.step-card {
    flex: 1;
    min-width: 280px;
    padding: 2rem;
    background-color: var(--color-bg);
    border: 1px solid var(--color-border);
    border-radius: 8px;
    transition: transform 0.3s ease, box-shadow 0.3s ease;
}

.step-card:hover {
    transform: translateY(-4px);
    box-shadow: 0 10px 40px rgba(0,0,0,0.08);
}

.step-number {
    display: inline-block;
    font-size: 2rem;
    font-weight: 700;
    color: var(--color-accent);
    margin-bottom: 1rem;
}

.step-card h3 {
    margin-bottom: 0.75rem;
}

.step-card p {
    color: var(--color-text-light);
    margin-bottom: 0;
}

.testimonial-inline {
    padding: 4rem 2rem;
    background-color: var(--color-primary);
}

.testimonial-narrow {
    max-width: var(--max-width-narrow);
    margin: 0 auto;
}

.testimonial-inline blockquote {
    text-align: center;
}

.testimonial-inline blockquote p {
    font-family: var(--font-heading);
    font-size: 1.4rem;
    font-style: italic;
    color: var(--color-bg);
    line-height: 1.6;
    margin-bottom: 1.5rem;
}

.testimonial-inline cite {
    font-size: 0.95rem;
    color: rgba(255,255,255,0.8);
    font-style: normal;
}

.benefits-section {
    padding: 5rem 2rem;
    background-color: var(--color-bg-alt);
}

.benefits-container {
    max-width: var(--max-width);
    margin: 0 auto;
}

.benefits-intro {
    text-align: center;
    max-width: var(--max-width-narrow);
    margin: 0 auto 3rem;
}

.benefits-grid {
    display: flex;
    flex-wrap: wrap;
    gap: 2rem;
}

.benefit-item {
    flex: 1;
    min-width: 250px;
    max-width: calc(50% - 1rem);
    padding: 2rem;
    background-color: var(--color-bg);
    border-radius: 8px;
}

.benefit-icon-container {
    width: 60px;
    height: 60px;
    border-radius: 50%;
    display: flex;
    align-items: center;
    justify-content: center;
    margin-bottom: 1.25rem;
    color: var(--color-primary);
}

.benefit-item h3 {
    margin-bottom: 0.5rem;
}

.benefit-item p {
    color: var(--color-text-light);
    margin-bottom: 0;
}

.evidence-section {
    padding: 5rem 2rem;
}

.evidence-narrow {
    max-width: var(--max-width-narrow);
    margin: 0 auto;
}

.second-testimonial {
    padding: 5rem 2rem;
}

.testimonial-wide {
    max-width: var(--max-width);
    margin: 0 auto;
}

.testimonial-card-featured {
    display: flex;
    gap: 3rem;
    align-items: center;
    background-color: var(--color-bg-alt);
    border-radius: 12px;
    overflow: hidden;
}

.testimonial-image {
    flex: 0 0 40%;
}

.testimonial-image img {
    width: 100%;
    height: 350px;
    object-fit: cover;
}

.testimonial-content {
    flex: 1;
    padding: 2rem 3rem 2rem 0;
}

.testimonial-content blockquote p {
    font-family: var(--font-heading);
    font-size: 1.25rem;
    font-style: italic;
    color: var(--color-text);
    line-height: 1.6;
    margin-bottom: 1.5rem;
}

.testimonial-content cite {
    font-size: 0.95rem;
    color: var(--color-text-muted);
    font-style: normal;
}

.pricing-reveal {
    padding: 5rem 2rem;
    background-color: var(--color-bg-alt);
}

.pricing-container {
    max-width: var(--max-width);
    margin: 0 auto;
}

.pricing-intro {
    text-align: center;
    max-width: var(--max-width-narrow);
    margin: 0 auto 3rem;
}

.pricing-cards {
    display: flex;
    flex-wrap: wrap;
    gap: 1.5rem;
    justify-content: center;
}

.pricing-card {
    flex: 1;
    min-width: 260px;
    max-width: 280px;
    background-color: var(--color-bg);
    border: 1px solid var(--color-border);
    border-radius: 12px;
    padding: 2rem;
    display: flex;
    flex-direction: column;
    position: relative;
    transition: transform 0.3s ease, box-shadow 0.3s ease;
}

.pricing-card:hover {
    transform: translateY(-4px);
    box-shadow: 0 15px 50px rgba(0,0,0,0.1);
}

.pricing-card.featured {
    border-color: var(--color-primary);
    border-width: 2px;
}

.pricing-badge {
    position: absolute;
    top: -12px;
    left: 50%;
    transform: translateX(-50%);
    background-color: var(--color-primary);
    color: var(--color-bg);
    font-size: 0.75rem;
    font-weight: 600;
    padding: 0.35rem 1rem;
    border-radius: 20px;
    white-space: nowrap;
}

.pricing-header {
    margin-bottom: 1.5rem;
}

.pricing-header h3 {
    margin-bottom: 0.5rem;
}

.pricing-desc {
    font-size: 0.9rem;
    color: var(--color-text-muted);
    margin-bottom: 0;
}

.pricing-body {
    flex: 1;
    margin-bottom: 1.5rem;
}

.price {
    display: block;
    font-size: 2.5rem;
    font-weight: 700;
    color: var(--color-primary);
    margin-bottom: 0.25rem;
}

.price-detail {
    display: block;
    font-size: 0.85rem;
    color: var(--color-text-muted);
    margin-bottom: 1.5rem;
}

.pricing-features {
    padding-left: 0;
}

.pricing-features li {
    position: relative;
    padding-left: 1.5rem;
    margin-bottom: 0.6rem;
    font-size: 0.9rem;
    color: var(--color-text-light);
}

.pricing-features li::before {
    content: '✓';
    position: absolute;
    left: 0;
    color: var(--color-accent);
    font-weight: 700;
}

.pricing-card .cta-primary,
.pricing-card .cta-secondary {
    width: 100%;
    padding: 0.85rem 1.5rem;
    font-size: 0.95rem;
}

.form-section {
    padding: 5rem 2rem;
}

.form-container {
    max-width: 650px;
    margin: 0 auto;
}

.form-intro {
    text-align: center;
    margin-bottom: 2.5rem;
}

.main-form {
    background-color: var(--color-bg-alt);
    padding: 2.5rem;
    border-radius: 12px;
}

.form-group {
    margin-bottom: 1.5rem;
}

.form-row {
    display: flex;
    gap: 1.5rem;
}

.form-row .form-group {
    flex: 1;
}

.form-group label {
    display: block;
    font-size: 0.9rem;
    font-weight: 600;
    color: var(--color-text);
    margin-bottom: 0.5rem;
}

.form-group input,
.form-group select,
.form-group textarea {
    width: 100%;
    padding: 0.9rem 1rem;
    font-size: 1rem;
    font-family: var(--font-main);
    border: 1px solid var(--color-border);
    border-radius: 6px;
    background-color: var(--color-bg);
    transition: border-color 0.2s ease, box-shadow 0.2s ease;
}

.form-group input:focus,
.form-group select:focus,
.form-group textarea:focus {
    outline: none;
    border-color: var(--color-primary);
    box-shadow: 0 0 0 3px rgba(26, 54, 93, 0.1);
}

.form-group textarea {
    resize: vertical;
    min-height: 100px;
}

.final-cta {
    padding: 5rem 2rem;
    background-color: var(--color-primary);
    text-align: center;
}

.final-cta-content {
    max-width: var(--max-width-narrow);
    margin: 0 auto;
}

.final-cta h2 {
    color: var(--color-bg);
    margin-bottom: 1rem;
}

.final-cta p {
    color: rgba(255,255,255,0.85);
    font-size: 1.15rem;
    margin-bottom: 2rem;
}

.disclaimer-section {
    padding: 2rem;
    background-color: var(--color-bg-alt);
    border-top: 1px solid var(--color-border);
}

.disclaimer-content {
    max-width: var(--max-width-narrow);
    margin: 0 auto;
}

.disclaimer-content p {
    font-size: 0.85rem;
    color: var(--color-text-muted);
    margin-bottom: 0;
}

.references-section {
    padding: 3rem 2rem;
    background-color: var(--color-bg);
    border-top: 1px solid var(--color-border);
}

.references-content {
    max-width: var(--max-width-narrow);
    margin: 0 auto;
}

.references-content h3 {
    font-size: 1rem;
    margin-bottom: 1rem;
}

.references-list {
    padding-left: 1.5rem;
}

.references-list li {
    font-size: 0.85rem;
    color: var(--color-text-muted);
    margin-bottom: 0.5rem;
}

.references-list a {
    color: var(--color-text-muted);
}

.references-list a:hover {
    color: var(--color-primary);
}

.footer {
    background-color: var(--color-bg-dark);
    color: var(--color-bg);
    padding: 4rem 2rem 0;
}

.footer-container {
    display: flex;
    flex-wrap: wrap;
    max-width: var(--max-width);
    margin: 0 auto;
    gap: 3rem;
}

.footer-brand {
    flex: 1;
    min-width: 250px;
}

.footer-logo {
    font-family: var(--font-heading);
    font-size: 1.5rem;
    font-weight: 700;
    display: block;
    margin-bottom: 1rem;
}

.footer-brand p {
    color: rgba(255,255,255,0.7);
    font-size: 0.95rem;
}

.footer-links {
    display: flex;
    flex-wrap: wrap;
    gap: 3rem;
    flex: 2;
}

.footer-column {
    min-width: 150px;
}

.footer-column h4 {
    color: var(--color-bg);
    font-size: 0.9rem;
    font-weight: 600;
    margin-bottom: 1rem;
}

.footer-column ul li {
    margin-bottom: 0.5rem;
}

.footer-column a {
    color: rgba(255,255,255,0.7);
    font-size: 0.9rem;
}

.footer-column a:hover {
    color: var(--color-bg);
}

.footer-column p {
    color: rgba(255,255,255,0.7);
    font-size: 0.9rem;
    margin-bottom: 0.5rem;
}

.footer-bottom {
    max-width: var(--max-width);
    margin: 3rem auto 0;
    padding: 1.5rem 0;
    border-top: 1px solid rgba(255,255,255,0.1);
    text-align: center;
}

.footer-bottom p {
    font-size: 0.85rem;
    color: rgba(255,255,255,0.5);
    margin-bottom: 0;
}

.cookie-banner {
    position: fixed;
    bottom: 0;
    left: 0;
    right: 0;
    background-color: var(--color-bg-dark);
    padding: 1.25rem 2rem;
    z-index: 1000;
    display: none;
}

.cookie-banner.visible {
    display: block;
}

.cookie-content {
    display: flex;
    justify-content: space-between;
    align-items: center;
    max-width: var(--max-width);
    margin: 0 auto;
    gap: 2rem;
    flex-wrap: wrap;
}

.cookie-content p {
    color: var(--color-bg);
    font-size: 0.9rem;
    margin-bottom: 0;
    flex: 1;
}

.cookie-content a {
    color: var(--color-accent);
}

.cookie-buttons {
    display: flex;
    gap: 1rem;
}

.cookie-btn {
    padding: 0.6rem 1.5rem;
    font-size: 0.9rem;
    font-weight: 600;
    border: none;
    border-radius: 4px;
    cursor: pointer;
    transition: background-color 0.2s ease;
}

.cookie-btn.accept {
    background-color: var(--color-accent);
    color: var(--color-bg-dark);
}

.cookie-btn.accept:hover {
    background-color: #b7791f;
}

.cookie-btn.reject {
    background-color: transparent;
    color: var(--color-bg);
    border: 1px solid rgba(255,255,255,0.3);
}

.cookie-btn.reject:hover {
    background-color: rgba(255,255,255,0.1);
}

.page-header {
    padding: 4rem 2rem;
    background-color: var(--color-bg-alt);
    text-align: center;
}

.page-header h1 {
    margin-bottom: 0.5rem;
}

.page-header p {
    color: var(--color-text-muted);
    margin-bottom: 0;
}

.page-content {
    padding: 4rem 2rem;
}

.page-content-narrow {
    max-width: var(--max-width-narrow);
    margin: 0 auto;
}

.page-content-narrow h2 {
    margin-top: 2.5rem;
    margin-bottom: 1rem;
    font-size: 1.5rem;
}

.page-content-narrow h3 {
    margin-top: 2rem;
    margin-bottom: 0.75rem;
    font-size: 1.2rem;
}

.page-content-narrow ul,
.page-content-narrow ol {
    padding-left: 1.5rem;
    margin-bottom: 1.5rem;
}

.page-content-narrow li {
    margin-bottom: 0.5rem;
    color: var(--color-text-light);
}

.services-grid {
    display: flex;
    flex-wrap: wrap;
    gap: 2rem;
    max-width: var(--max-width);
    margin: 0 auto;
}

.service-card {
    flex: 1;
    min-width: 300px;
    max-width: calc(50% - 1rem);
    background-color: var(--color-bg);
    border: 1px solid var(--color-border);
    border-radius: 12px;
    overflow: hidden;
    transition: transform 0.3s ease, box-shadow 0.3s ease;
}

.service-card:hover {
    transform: translateY(-4px);
    box-shadow: 0 15px 50px rgba(0,0,0,0.1);
}

.service-image {
    height: 200px;
    overflow: hidden;
}

.service-image img {
    width: 100%;
    height: 100%;
    object-fit: cover;
}

.service-content {
    padding: 1.5rem;
}

.service-content h3 {
    margin-bottom: 0.5rem;
}

.service-content p {
    color: var(--color-text-light);
    font-size: 0.95rem;
    margin-bottom: 1rem;
}

.service-price {
    font-size: 1.5rem;
    font-weight: 700;
    color: var(--color-primary);
    margin-bottom: 1rem;
}

.about-section {
    padding: 4rem 2rem;
}

.about-section:nth-child(even) {
    background-color: var(--color-bg-alt);
}

.about-container {
    display: flex;
    max-width: var(--max-width);
    margin: 0 auto;
    gap: 4rem;
    align-items: center;
}

.about-container.reverse {
    flex-direction: row-reverse;
}

.about-visual {
    flex: 1;
    min-width: 300px;
    border-radius: 8px;
    overflow: hidden;
}

.about-visual img {
    width: 100%;
    height: 350px;
    object-fit: cover;
}

.about-content {
    flex: 1;
}

.contact-grid {
    display: flex;
    gap: 3rem;
    max-width: var(--max-width);
    margin: 0 auto;
    flex-wrap: wrap;
}

.contact-info {
    flex: 1;
    min-width: 280px;
}

.contact-item {
    margin-bottom: 2rem;
}

.contact-item h3 {
    font-size: 1.1rem;
    margin-bottom: 0.5rem;
}

.contact-item p {
    color: var(--color-text-light);
    margin-bottom: 0;
}

.thanks-container {
    max-width: 600px;
    margin: 0 auto;
    text-align: center;
    padding: 5rem 2rem;
}

.thanks-icon {
    width: 80px;
    height: 80px;
    background-color: var(--color-accent);
    border-radius: 50%;
    display: flex;
    align-items: center;
    justify-content: center;
    margin: 0 auto 2rem;
}

.thanks-icon svg {
    width: 40px;
    height: 40px;
    color: var(--color-bg);
}

.thanks-container h1 {
    margin-bottom: 1rem;
}

.thanks-container p {
    color: var(--color-text-light);
    font-size: 1.1rem;
}

.thanks-service {
    background-color: var(--color-bg-alt);
    padding: 1.5rem;
    border-radius: 8px;
    margin: 2rem 0;
}

.thanks-service p {
    margin-bottom: 0;
    font-size: 1rem;
}

.thanks-service strong {
    color: var(--color-primary);
}

@media (max-width: 900px) {
    .nav-links {
        display: none;
        width: 100%;
        flex-direction: column;
        gap: 0;
        padding-top: 1rem;
    }

    .nav-links.active {
        display: flex;
    }

    .nav-links li {
        border-top: 1px solid var(--color-border);
    }

    .nav-links a {
        display: block;
        padding: 1rem 0;
    }

    .nav-toggle {
        display: flex;
    }

    .ad-disclosure {
        order: 3;
        width: 100%;
        text-align: center;
        margin-top: 0.5rem;
    }

    h1 {
        font-size: 2rem;
    }

    h2 {
        font-size: 1.6rem;
    }

    .hero-editorial h1 {
        font-size: 2rem;
    }

    .insight-container,
    .about-container,
    .about-container.reverse {
        flex-direction: column;
    }

    .insight-visual,
    .about-visual {
        min-width: 100%;
    }

    .benefit-item {
        max-width: 100%;
    }

    .testimonial-card-featured {
        flex-direction: column;
    }

    .testimonial-image {
        flex: none;
        width: 100%;
    }

    .testimonial-content {
        padding: 2rem;
    }

    .pricing-card {
        max-width: 100%;
    }

    .form-row {
        flex-direction: column;
        gap: 0;
    }

    .cookie-content {
        flex-direction: column;
        text-align: center;
    }

    .footer-container {
        flex-direction: column;
    }

    .footer-links {
        flex-direction: column;
        gap: 2rem;
    }

    .service-card {
        max-width: 100%;
    }

    .contact-grid {
        flex-direction: column;
    }
}